The #textbookrevolution and hints of a pivot ahead

In our shift to focus on universities, we created and launched our #textbookrevolution campaign. This meant creating detailed messaging and plans: one liners, elevator pitches, detailed back stories, a manifesto, a petition, outlet advertising posters and marketing briefs, novelty coasters, and videos; campaign website (http://textbookrevolution.co.za); doing lots of PR work (emailing journalists and stakeholders personally); and … Continue reading The #textbookrevolution and hints of a pivot ahead →